essendonfc.com.au - the official website of the Essendon Football Club - recorded 1,029,077 hits yesterday - the first time it has broken through the barrier of one million hits in one day.

The Bomberland website which is proudly sponsored by i7 also had 111,000 page views - the third time the site has broken through 100,000 page views in a day.

Chief executive Peter Jackson was pleased with the figures and said the website is an important communication tool. ""Our supporters who can't get to our games have obviously embraced our live scoring facility and free match vision highlights,"" Jackson said.

""Live scoring is a way for supporters without direct television coverage to stay in touch with game. The club takes pride in producing a quality product for supporters and these latest figures indicate that they are enjoying and utilising the content being provided.”

“It was two years ago that we decided to go it alone with our website and retain 100% control of its content and development. Figures such as these justify that decision.""