John Worsfold will use 2016 to create a ‘brilliant environment’ that will help deliver sustained success for the Essendon Football Club.

The Bombers Coach addressed more than 400 people at the Club’s Season Launch.

He acknowledged there would be tough times throughout the year, but that would also deliver opportunities for players to improve.

“That is our aim – to develop a culture that is going to create premiership opportunities for the Essendon Football Club as quickly as we can,” Worsfold said.

“No one has a crystal ball to predict how quickly it can turnaround.

“But I’ve been at clubs where I’ve seen it turnaround extremely quickly.

“Once we get to that position where we’re ready to challenge for our next premiership it will be a sustainable challenge.

“It won’t be just a one season that we hope.

“We’ll know that we’re coming back again year after year to be one of the strongest and elite teams in the competition.”

Worsfold takes charge of the Bombers for the first time next Saturday against Gold Coast.

He will pick from a list that includes ten new draftees and ten new recruits.

The final make up of the playing list was only finalised on the eve of the NAB Challenge.

“In tough times, they are potentially the greatest learning environments,” Worsfold said.

“They’ll learn how to deal with adversity, they’ll learn how to deal with a pre-season that hasn’t delivered exactly what we expected it to deliver, but it won’t stop us achieving what we want to achieve throughout the year.

“We’ve got to make sure the players understand that through really tough times you can learn more than ever.

“The players will learn about opportunity, they will learn about empathy and the other thing they’ve got to learn is that feeling sorry for yourself doesn’t help you get to where you want to get to.”

Worsfold will have one of the most experienced coaching panels in the competition working by his side and said they’ll be aiming to ensure the ‘fun’ is maintained throughout the season.

The premiership winning Coach has been in the job for almost six months after a 12-year sting at West Coast.

He said hard work now, would make future success more enjoyable.

“Sometimes you’ve got to be prepared to give something up to go forward and become even stronger and greater,” he said.

“Not all through our choice, we’ve had to give up a lot this year but we’re going to make sure we use it to become that great team.

“2016 is going be a really positive year - it will have its challenges, but it will have its triumphs for us as well.”