The Bombers proudly launched their 2021 AFL season on Thursday at The EFC Network’s The Season Preview event at Crown Palladium, along with the announcement of a new partnership with Carlton & United Breweries (CUB).
CUB products will be poured at all official club events and match-day functions as CUB joins the red and black as an official commercial partner until at least the end of 2023.
Essendon members and supporters will be the key beneficiaries as a result of the exciting new partnership, with CUB’s ‘Away Game’ activation meaning Bombers supporters can enjoy CUB’s great range of products on match day this season.
Chief executive officer Xavier Campbell said the Bombers were delighted to partner with Carlton & United Breweries.
“We are thrilled to be joining forces with Carlton & United Breweries, and we welcome the CUB team to the red and black family,” Campbell said.
“Carlton & United Breweries has Melbourne’s most iconic beers and there is a terrific alignment between both organisations. On the eve of our 2021 AFL season, this new partnership comes at an exciting time for the football club as we continue to grow both on and off the field this season.
“The EFC Network is about bringing together our valued corporate clients, commercial partners and coterie groups across one united platform. Announcing this new partnership with Carlton & United Breweries at our EFC Network season launch event today highlights our commitment to new and existing partners to generate meaningful connections and introductions, so we’re thrilled to be partnering with Carlton & United Breweries for at least the next three years.”
Hayden Turner, head of classic beer, CUB, welcomed the partnership.
“CUB and Carlton Draught are very pleased to announce our new partnership with the Essendon Football Club," Turner said.
"This year we’re excited to see fans back enjoying the game we all love, whether it be amongst the fanfare at the ground or with mates at the local pub. It’s an exciting year ahead.”
For more information on Carlton & United Breweries, click here.
To launch the AFL Season, footy fans can receive two months free Kayo with all specially marked cases of Carlton Draught.*
*Terms and conditions apply. New customers and Kayo basic only. Offer ends 30/6/2021.
