The appointment of James Hird as senior coach yesterday has created a record-breaking day for Bomber fans.

Over 40,000 loyal Essendon supporters read the news first on essendonfc.com.au – the highest day ever recorded – with many tuning in to view James Hird’s first exclusive video message to the fans.

Almost 90,000 of Essendon’s Facebook fans and their friends had the chance to view Hirdy’s message and view all the behind the scenes images from the announcement.

Essendon’s twitter followers also shared the news, reaching an audience of almost 60,000 with the #Hird hashtag. Andrew Welsh and Jobe Watson also shared their excitement about the appointment via their individual twitter accounts.

The new coach has also volunteered to host a lunch with five lucky supporters who renew or sign up as a new member by November 30 2010. Click here to enter.

View all the news from the day by clicking here.