Essendon Football Club is pleased to announce leading global tyre brand, Hankook, as the Bombers’ Official Tyre Partner for season 2018.
As part of the new partnership, Hankook has also been unveiled as the Club’s Official High Performance Partner.
Hankook backs some of the biggest clubs and competitions in world sport including Real Madrid C.F and the UEFA Europa League, and Essendon CEO, Xavier Campbell, said the new partnership was a fantastic outcome for the Club.
“As a truly global brand and recognised leader in their field, it is particularly exciting to announce Hankook as our Official Tyre Partner,” Campbell said.
“Hankook’s vision of delivering limitless performance aligns with our Club’s vision of continuous improvement and a strong focus on no finish line.”
“It’s also wonderful to have Hankook back our High Performance team. Just like good quality tyres on a car, our High Performance team plays a crucial role in maximising our team’s performance.”
“We look forward to Hankook joining us on the journey this season, and warmly welcome them to the Essendon family.”
Hankook will also have a strong presence across the Club’s digital platforms, including the new ‘Hankook High Performance’ competition which gives Essendon fans the opportunity to vote on their player of the match.
Managing Director of Hankook Tyre Australia, Peter Jung, said the new partnership would open new doors for Hankook.
“We are very excited to sign with the Essendon Football Club,” Jung said.
“We have partnered with a team that not only introduces our brand to new markets and passionate fans, but also aligns Hankook with a sport that our customers love.”
To learn more about Hankook, click here.
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