Essendon players Jason Johnson and Alwyn Davey are set to feature in a television commercial to mark World Health Day today, as part of the Family Men Don’t do Family Violence campaign to prevent the incidence of family violence. The commercial features a number of high profile celebrities and community leaders from a wide variety of ethnic backgrounds.

Given that family violence is an issue which affects all communities, it was decided to develop a campaign which featured men from many ethnic and religious backgrounds, all giving the advice, “Knock it off mate”.

The TV commercial, which features prominent leaders from Indigenous, Middle Eastern, Asian, European, Anglo Australian, Islander and African backgrounds, will be telecast as a community service announcement on a range of television networks, including the major commercial networks.
 
Apart from Johnson and Davey, the commercial features Akmal Saleh (comedian), Jason McCartney (former AFL player), Israel Folau (Melbourne Storm), Hon. James Merlino (Victorian Minister for Multicultural Affairs), Uncle Jack Charles (Indigenous elder and actor), Sheik Fehmi (Imam), George Lekakis (Victorian Multicultural Commission Chairperson), Waleed Aly (author), Phong Nguyen (former Ethnic Communities Council Chairperson) and Abdinur Weli (Imam).

Make sure you keep an eye out for the commercial which will run from April 8 2008 until the end of June.

For more information click here.