Essendon Football Club is excited to announce one if its most valued and long term Commercial Partners, Antler Luggage, has extended its association with the Bombers for 2014.

Antler Luggage, backed by Managing Director Sonney Roth, has had an association with Club since 2004.

As a key Premium Partner, Antler’s involvement has grown over the years, highlighting the importance of their involvement to Essendon’s long-term financial position.

Essendon Chairman Paul Little welcomed the news of Antler’s ongoing involvement.

“The support of Antler Luggage and Sonney Roth has been a story of true dedication to the Essendon Football Club,” Little said.

“Antler’s involvement is more than a financial contribution – the brand’s genuine dedication to helping grow the Club as the brand itself grows is a great example of how Commercial Partnerships should work.”

“We call upon all supporters of the Club to acknowledge Antler’s ongoing contribution and we wholeheartedly thank Sonney Roth and his team for their commitment to the Essendon Football Club.

“We look forward to the exciting things planned for Antler and the Club in 2014.”

Antler Luggage Managing Director Sonney Roth said

‘We are delighted to be sticking with the Bombers,” Roth said

“It’s no secret that 2013 has been a challenging year for the Club. But most importantly, those involved have admitted that mistakes have been made and Antler Luggage now looks forward to working with the Essendon Football Club to build on the great foundations we have laid together for so many years.’