Kia’s Game On app launched during the recent Australian Open was a massive success with over 100,000 downloads since its launch on January 13.

The app put viewers against the fastest server in the world, Australian tennis player Sam Groth, as they attempted to return his serve.

Essendon trio Jobe Watson, Michael Hurley and Brendon Goddard headed along to the Open during the event to take part in promoting the app.

General Manager of Marketing for Kia Steve Watt said the download numbers were a pleasing result.

“The idea of having over 100,000 Australians with Kia’s brand showcased in their pocket every day is very exciting,” Watt said.

“The Australian market sells around 1 million cars a year so 100,000 interested customers spending more than 10 minutes with our brand, and proactively engaging with it every day for two weeks is an impressive result.”