The Channel 7 news team has worn their red and black with pride ahead of Don the Sash Day on Friday.
As the club urges fans to wear their colours with pride in the office and at school on Friday, newsreader Jenifer Keyte has proudly shown off here Bombers pride.
“I was born and bred in Essendon and we could hear the roar of our crowd from Windy Hill so I had no choice,” Keyte said.
“I think my favourite games were as a school girl watching Tim Watson play and then to work alongside him has been such a great honour.”
“Luckily doing channel 7 news right next to Etihad Stadium I get the chance to try and sneak in after the news and catch a game.”
Sport presenter Tim Watson joined Keyte as the pair shared their memories of the red and black.
Click here to purchase the latest from the Don The Sash range from the Bomber Shop today.
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