The PUMA Cat has arrived at the Essendon Football Club, with the Bombers today announcing a new partnership with PUMA.
The four-year deal will see PUMA join as the Official Apparel Partner of Essendon’s AFL team and the Official Footwear Partner of both the men’s and women’s programs.
As the Official Apparel Partner, PUMA will also support the Bombers’ VFL, VFLW and VWFL teams.
Essendon CEO Craig Vozzo celebrated the new partnership between Essendon and PUMA.
“We are thrilled to welcome PUMA to the Essendon family as our Official Apparel Partner. It’s an exciting day for the Club to partner with the internationally renowned organisation, and we are very optimistic about what we can achieve together,” Vozzo said.
“PUMA is known for its focus on high performance, innovative technology, and groundbreaking designs. We at Essendon align closely with these focuses as we continuously strive to improve both on and off the field.
“We look forward to working closely with PUMA to create excellent on-field attire, as well as providing our loyal Bomber fans with an extensive range of high-quality supporter wear.”
It’s official.
— Essendon FC (@essendonfc) November 7, 2024
The cat has landed at Essendon ❤️🖤@PUMA pic.twitter.com/YAJmdG2QBB
Founded in 1948 in Germany, Puma has relentlessly pushed boundaries and explored new technologies to strive to create the most innovative products that give their athletes a competitive advantage.
PUMA Director of Marketing, Neysa Goh, said the global sporting company is excited about the partnership with Essendon.
"We are incredibly proud to be partnering with one of the biggest clubs in Australian sport. PUMA and Essendon Football Club share a rich history in AFL, and we look forward to successful partnership over the coming years,” Goh said.
The opportunity to be able to create and deliver a range of products to the Essendon faithful is something we are incredibly proud to be a part of, as well as celebrating some of the great moments of the game together."
Essendon will wear the new PUMA range from Monday when the first-to-four-year players return to AFL pre-season training. Fans and members can access the new range in-store at the Bomber Shop and online at https://shop.essendonfc.com.au/en/.
