Essendon captain Jobe Watson has been named as an Australia Post AFL multicultural ambassador for 2014.

Watson is one of five new players announced to the role joining Jimmy Toumpas (Melbourne), Patrick Karnezis (Collingwood), Stephen Coniglio (GWS) and Lin Jong (Western Bulldogs).

The new group of ambassadors will help grow the game alongside exsisting ambassadors Nic Naitanui, Bachar Houli, Karmichael Hunt, Majak Daw and Alipate Carlile.

AFL chief executive Andrew Demetriou says the five new ambassadors had been selected because of the significant leadership they have shown in their communities.

"Since the introduction of the AFL multicultural ambassador program in 2012, we are delighted by the enthusiasm, insight and cultural guidance the ambassadors have provided to communities and the AFL industry," Demetriou said.

"In 2014, we are excited to have Jobe, Jimmy, Patrick, Stephen and Lin as part of this important program and look forward to the 10 ambassadors playing a lead role in encouraging individuals and communities to unite through their passion for Australia's game."

The multicultural ambassadors will play a leading role in the AFL multicultural round to be held this year in round 18.

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