Essendon Football Club has become the first sporting Club in Australia to launch its own mobile site – a dedicated, purpose-built sporting club website that can be accessed on your mobile phone.

Fans can now get Essendon information on the go, with access to the site from their mobiles at essendonfc.com.au/mobile. They are able to keep up-to-date with all things red and black when out and about, delivering instant access to their favourite team.

Bomber fans who are 3 mobile customers, can currently check out exclusive Essendon content through Footy Focus on Planet 3, and they can now easily access the Essendon mobile site through a recommended link in the Mobile Web product, making it simple and easy to find.

""This is another way for us to engage with our supporter base and become even more accessible to our fans,"" Essendon general manager – media Simon Matthews said today.

""If supporters want to find out the latest news, get an injury update or read Matthew Lloyd’s on-line column they only need to visit our mobile site.""

The essendonfc site contains the top news stories of the day, the Essendon fixture as well as player profiles. There are plans to expand the current content range even further to include other elements available on the main essendonfc.com.au site.

Annie Mackin from 3 mobile says: "" Essendon fans have a history with 3 and have been able to use our popular Footy Focus product for years, with video footage & inside information from Kevin Sheedy himself. With access to Essendon’s new mobile site, our customers have even more information at their fingertips, giving them the ultimate Bombers experience.""

Footy Focus on Planet 3 includes:

  • Footy Focus video updates from Essendon (includes Kevin Sheedy weekend review, player updates and news, gossip and tips from other personalities)