"The club has done a lot of stuff in regional Victoria - they took the (premiership cups) on a bit of a country tour earlier this year - and I think for AFLW in particular it's really important to connect with regional Victoria and almost inspire the next generation and be visible," Toogood told The Standard.

The key forward, who crossed from Western Bulldogs for the Bombers' inaugural season, said she was excited to explore Warrnambool - the home of coach Natalie Wood.

Essendon will also run an open training session and school clinics across a three-day visit.

"I think it will be a weekend footy festival," she said. "It makes it a little bit more genuine too - it's not like we're just doing the game here."

Clubs in south-west Victoria have invested in women's and girls' football sides, which play in the Western Victoria Female League, in recent years.

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