Essendon are set to commence their assault on the 2011 AFL Premiership Season this Sunday when they meet the Western Bulldogs in a highly anticipated Round 1 fixture.

After an impressive NAB Cup campaign and a gruelling summer of pre-season training, the Bombers are set to do battle against a hard-hitting and physical Western Bulldogs side.

See below all the match day information Bomber fans need.

Essendon v Western Bulldogs
Sunday 27 March
1.10pm, Etihad Stadium

Gates Open
Gates to Etihad Stadium will open from 11.00am onwards

Ticketing Information
The game will be a designated-seat match and all patrons must have an allocated reserved seat for entry. Click here to buy tickets online via Ticketmaster.

Membership
Membership can be purchased at Bourke Street Footbridge and at Gate 5 from 11.00am.

Merchandise
The Bomber Shop will be located on the Bourke Street Footbridge and at Gate 7. Bomber fans can also purchase the limited edition 'James Hird coaching debut' lapel pin from the Merchandise marquee on the day.

Scarf Collection
Bronze and Country Members will be able to collect their 2011 Membership scarf between 11.00am – 1.15pm at the marquees located at both the Bourke Street Footbridge and also Gate 5. Please ensure you have your Membership card with you to redeem your scarf.

I’m One
Are you One? Members can record their ‘I’m One’ videos between 11.00am – 1.15pm at the marquee located on the Bourke Street Footbridge

Television
Fox Sports 1

James Hird Lapel Pin
Don’t miss out on this limited edition commemorative piece to celebrate James Hird’s coaching debut. You can purchase it at Beyond Sport (Level 1, Aisle 1) or from our merchandise marquee. If you can't get to the game you can purchase it online here