- Supporters at the game.
- Supporters watching on television.
- TV broadcasters describing the game to an average of 4 million people per week.
- Radio broadcasters describing the game to more than 1 million people each week during the season.
- Players – 88% of players in a 2002 AFLPA survey supported the use of alternative jumpers when club colors clash and these figures have remained consistent in recent years.
The feedback from these many different stakeholders has led the AFL to mandate, as part of its rules, that all clubs must have an alternative clash guernsey for the 2007 season onwards.
The AFL has informed clubs that the final design of an alternate guernseys, which are to be used only in the event of a clash when the side is the away team, need to be completed by May 31, to be ready for the following season.
The key consideration for the AFL before any design is approved is whether the guernsey design provides a clear visual difference to the uniforms of other clubs for people at the game and watching at home on television.
Statement ends.
