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The 2012 campaign – Stand As One. One Team. One Dream. – encourages supporters to contribute directly to the club’s success by becoming an important member of the team. As the players become fitter, faster and stronger, Bomber supporters can play a role by helping to provide the players with the resources they need to give our team the best possible chance at future success.

The club’s 2012 campaign continues the successful Stand As One campaign which attracted a record 50,271 members in 2011, including 13,000 new members in Hird’s first year as coach.

Hird said the club has set an ambitious target of attracting 60,000 proud and passionate members in 2012 and encouraged Essendon supporters to join the team.

“Whether it’s the players, the coaches, the Board or the members, everyone has a significant role to play to make the Essendon Football Club successful,” Hird said.

“The players are working as hard as they can to get bigger and stronger on the field, and now we need our supporters to do the same for the club off the field.

“It is going to be a team effort –we’re all in this together - One team, One dream. Anyone can be a fan and support the club, but if you are a member, you can become part of the team.

“As senior coach, I’m urging all supporters to become a member and be a part of the Essendon team in 2012.”