Such was its success, the campaign has gone National in 2008 and it was officially launched this afternoon in Adelaide on the eve of the Crows' clash with the Bombers at AAMI Stadium tomorrow night.
In the months of June and July, the Call to Arms campaign invites players, administrators and supporters from all sporting codes and clubs across Australia to wear a yellow armband and make a donation to the Call to Arms campaign.
Essendon general manager of community and media, Simon Matthews, believes the campaign plays an important role in raising awareness around cancer, particularly in the male population.
“One in two men will have been diagnosed by cancer by the time they are 85. This campaign is about raising funds and awareness,” Matthews said.
“Sport can play a very important role in putting issues such as this on the agenda. We are pleased to have played a part in developing this concept and urge sporting Clubs around Australia to get involved.
“Many Clubs have already pledged their support and we would like to particularly thank the Adelaide Crows who were fantastic with the support they provided for the 2008 launch in Adelaide.”
Call to Arms was established in 2007 after Essendon players had worn Yellow Armbands in support of teammate Adam Ramanauskas the previous season. Ramanauaskas was undergoing cancer treatment at the time.
Supporters from Clubs and codes across Australia overwhelmingly supported the player’s decision and this support led to the establishment of the Call to Arms campaign.
“I’m passionate about Call to Arms campaign because I know it can play a really important role,” Ramanauskas said.
“You might think it won’t happen to you, but I know exactly what it is like to hear the words ‘you have cancer’. Most people have been touched by cancer in one way or another and Call to Arms is a fantastic way to raise funds and awareness.”
In 2007, more than $100,000 was raised by more than 350 participating clubs in Victoria. In 2008, it is hoped that the national campaign will raise over $250,000.
Cancer Council spokesperson, Roberto Bria, said that compared to women, men are more likely to be diagnosed with cancer and less likely to survive their diagnosis.
“Men are also less likely to talk about their health than women or visit a doctor if they have health concerns,” Bria said. “It’s crucial for sportsmen to band together to help save lives.”
Funds raised through Call to Arms will have a direct impact on men facing cancer right across Australia. Every dollar raised will help prevent, detect and treat cancers in men, as well as support them during their time of greatest need.
To make a donation to Call to Arms or to register a club today, click here or call 1300 65 65 85.
