In the wake of Essendon Football Club’s strong stance against a member who racially vilified Sydney player Adam Goodes earlier this week, the club has launched a powerful new campaign titled #EFCRespect.

#EFCRespect aims to educate supporters on acceptable crowd behaviour, as well as promoting tolerance and inclusion.

Essendon coach Mark Thompson, captain Jobe Watson, Brendon Goddard, Dyson Heppell, David Zaharakis, Heath Hocking, Patrick Ryder and Jake Melksham all face the #EFCRespect campaign which urges supporters to enjoy watching the football while also respecting the umpires, opposition and fellow fans.

The #EFCRespect video will be played at every Essendon home game for the rest of the season.