Essendon co-major partner Kia Motors Australia today announced an industry leading package that will set a new standard for customer care in the automotive industry in Australia.

In an Australian first Kia customers will be offered an unlimited kilometres seven year warranty as well as a seven year capped-price service program and seven year roadside assist.

Kia Motors Australia Chief Operating Officer Damien Meredith said all customers would benefit from the landmark package.

"This is a watershed moment in customer care,” Meredith said.

"Kia customers now have a peace of mind that can’t be matched in the Australian new car market."

“Crucially, our customers will not be asked to pay any more for their scheduled services than had been the case with the five year capped-price program.

“The two year increase in warranty, capped-price servicing and roadside assist is absolutely transparent and we will not be asking our customers to dip into their pockets to fund the extra benefits.”

A new deal will be announced shortly for all Essendon members to be able to benefit from this great new offering.