Essendon Football Club is pleased to announce it has laid the foundations for a strong commercial partnership after joining forces with Waterford.

Waterford is a growing master-planned community located in Melton, a heartland for Bomber supporters and the second fastest growing municipality in Victoria.

Interim CEO Xavier Campbell said the Essendon Football Club and Waterford were committed to working with one of the fastest growing municipalities in Australia.

“It’s fantastic to have Waterford join the club as a commercial partner,” Campbell said.

 “Essendon has a long standing commitment to working and engaging with the community in North West Melbourne, so it made perfect sense to partner with Waterford which is a newly established master planned community in Melton South.”

“We look forward to building a strong relationship with the Waterford community and I’m sure we’ll see many of the residents utilising the wonderful facilities at the True Value Solar Centre and at a Bombers game in the future.”

Waterford Operation Manager Mr Chris Betts said he is extremely excited about the new partnership with the Club.

“The Essendon Football Club has an outstanding reputation for engaging with the community. We pride ourselves on doing the same, which is why we our latest advertising campaign is focused on our residents, and how happy they are with life at Waterford.

“Given the Club’s terrific fan base in the Melton region, we see a real synergy in a partnership with the Club.”

Waterford is also in the process of creating a special offer for Essendon members.

 “We plan on offering Essendon members and supporters a great incentive to come and join our growing community, so stay tuned.”

To find out more about Waterford visit waterfordlife.com.au

The establishment already being enjoyed by residents of Waterford.

An artists impression of the bar and restaurant planned for the Waterford Community.

Waterford offers a relaxing lifestyle by the river.