Essendon has detailed its plan to be the most respected, inclusive and successful club in Australian sport.
The Bombers strategic plan is entitled “Our pattern for success” and was unveiled to more than 1,200 fans at the Members Forum at Etihad Stadium.
The Club wants to be in the competition’s top four for on field performance, membership, football revenue and fan engagement within three years.
“Our pattern for success clearly sets out an ambitious but achievable vision for success both on and off the field,” Chairman Paul Little said.
“A lot of what is addressed in our strategic plan is as much about some of the lessons we’ve learnt from the last three years, as much as what we believe we need to do in the next three years.”
In that timeframe the Club will also seek to rebuild the Essendon brand, reduce operating costs through greater operating efficiencies, be debt free, enhance the Club’s culture and increase its community focus.
“Our clear goal is to return pride to Essendon members and fans, and at the same time win the respect and admiration of other Australian sporting Clubs and codes,” Little said.
