The AFL has today announced changes to the way tickets will be priced and offered under a new variable pricing model for season 2014.

The new model introduces variable ticket pricing for games at both Etihad Stadium and the MCG and will deliver great value to Essendon fans choosing to buy club membership.

All 2014 members impacted by the changes will be sent an email on Monday explaining how to access Essendon games under the new system.

Game Classification

• All home and away games have been classified A, B or C depending on expected demand for tickets.  See below for Essendon game classifications

• In 2014, eight (8) Essendon home games have been classified ‘A Reserved’ or ‘B Reserved’ – there will be no general admission access for these games

• All members impacted by the changes will be sent an email on Monday explaining how to access a seat to these games using their member barcode

Ticket prices

• Ticket prices for casual buyers have increased across the board, making club membership (buying a season in advance) better value than ever before.

• Click here for the latest 2014 ticket prices 

Value for Members

As well as the pride of supporting your club, the new ticketing structure means members who buy a season ticket or seat in advance will see significant savings versus fans who buy their tickets casually.

For example:

A Bronze Premium 11-game member holding a reserved seat at every Essendon home game pays $350 for the season - or $31.80 per game. To purchase the same seats casually costs $43 per game at Etihad Stadium and $40 at the MCG – or $461 for the season.

For members, that’s a saving of $111 – plus a member pack, exclusive club news and videos, the Bomber Magazine, voting rights and more.

If you don’t go to every game, Essendon offers an industry-leading ‘Seat Resale’ program, allowing you to sell your seat back to the club and lower your renewal cost for the following year.

Blockbuster Games

ANZAC Day is an ‘A-Reserved’ away game for Essendon in 2014. Anyone who does not hold away access or away reserved seats can purchase a general public ticket next week or can upgrade their membership by contacting the club.

Dreamtime at the ‘G is an ‘A Reserved’ home game in 2014. You must hold a season Reserved seat or upgrade to a Reserved seat using your member barcode – there will be no general admission access.

Essendon v Hawthorn (Round 2 at Etihad Stadium) is an ‘A Reserved’ home game in 2014. You must hold a season Reserved seat or upgrade to a Reserved seat using your member barcode – there will be no general admission access.

To make sure only club members are given priority for these games, the AFL has applied a limit of 1 ticket per member (barcode) during the presale period

Ticket on-sale dates & times

Essendon 2014 game classifications