The event aims to strengthen relationships between the Muslim community and the wider community with a view to greater community harmony and social inclusion.
Essendon general manager of media and community Simon Matthews hoped
Essendon and AFP’s Community Liaison Team could develop the Unity Cup into an integral event for the club’s and community’s social calendars.
“Sport has the ability to communicate across cultures and break down language barriers, which makes it a powerful tool to support the development of a stronger, more resilient and unified society. When applied effectively, sports programs promote social inclusion and mutual understanding which helps to reduce tension and generate dialogue. The club believes the Unity Cup does exactly that and we are very excited to once again be involved,” Matthews said.
Essendon player and Multicultural Program Ambassador Andrew Welsh was impressed with the skills and ability of each of the four community teams last year and hoped to see more individuals from culturally diverse backgrounds playing Australian Football.
“Having guys like Bachar Houli and Michael Quinn playing at Essendon is important for the multicultural community as AFL players are role models for many young people. You can learn a lot about individuals and communities just by playing and participating in sport,” Welsh said.
Other events scheduled for the Unity Cup Family Day include:
• autograph signings by Essendon stars
• a community BBQ
• children’s Auskick clinics
• women’s activities
• children’s entertainment and more.
The Unity Cup is supported by the Victorian Multicultural Commission, the Australian Multicultural Foundation, Sports Without Borders, the AFL Multicultural Program and Channel Seven.