Defender Mason Redman has ridded his long locks to raise $50,000 for Challenge.
The 26-year-old cut his hair in front of several thousand Bombers supporters at the club's annual Family Day at the NEC Hangar.
Redman's first locks were cut by Challenge ambassador Fletcher, before the clippers came out and the dashing defender's hair dissipated.
Redman and the Essendon Football Club would like to thank everyone for their donations and support, with special mentions towards major partners Yakult, Hairhouse, Williams and CT Solutions for their major contributions to Red Dog's Big Groom.
If fans haven't already, there's still time to donate to Red Dog's Big Groom here.