Essendon has announced a new partnership with leading headphone and audio company, Sol Republic to become the Club’s inaugural Official Headphone Partner.

The two-year partnership was revealed during last night’s Crichton Medal at Peninsula Docklands.

The partnership will see Sol Republic become a regular part of the Bombers match day experience.

Sol Republic will also be the major partner of the Clubs Young Members Day. The Young Members Day was run for the first time this season with great success, and with Sol’s support, is set to become a marquee annual event on the Club’s calendar.

“This is a great opportunity to interact with our customers and reach out to our target audience to create brand awareness,” Sol Republic General manager Michael Tapp said. 

“We believe music provides the soundtrack for every memory, and what better way to create new memories while supporting Australia’s most popular sport.”

Sol Republic’s motto is, ‘We believe music has the power to touch you, move you and inspire you. We believe a good song can help you be happier, run faster, think clearer, and love better.’

Essendon’s General Manager of Commercial Operations, Brenton Humphreys said there are clear parallels between the visions of the two organisations.

“In an increasingly cluttered market, we are wanting to look toward emerging growth markets for new partnership opportunities,” he said.

“We identified the headphone category globally as a market experiencing significant growth and would resonate positively with our fans.

“Within this space, we identified Sol Republic as an industry leading brand globally.

“We are delighted to enter our first partnership of this nature.’

To celebrate the new partnership, Sol Republic is giving all Bombers fans the chance to purchase their products at a 50% discount for 1 week only. Head to sol-republic.com.au and use the code SOLxEFC50 to receive this great promotion (expires 13^th October 2017).