Etihad Stadium has today announced a number of game day initiatives set to benefit all football fans at Essendon games this season.

The traditional favourite food of the footy fan, Four ‘n Twenty pies will retail at Etihad Stadium games on a Sunday for just $3 – it’ll be the cheapest price for a pie at any of Australia’s AFL venues.

Children under the age of 15  will also be permitted to all Sunday AFL games free of charge and the traditional ‘kick-to-kick’ at the end of Sunday games will be trialled during April and May fixtures.

In other wins for the fan:

- Regular chips will sell at all AFL matches at Etihad Stadium from a starting point of $4

-  Free popcorn will be distributed at half time to kids at Sunday games

- Kids’ meal deals will exist at all games – a snack pack of hot chips, a cheese burger and a 350ml Mount Franklin will retail for $8. Each pack will contain a small gift

- A pot of beer will retail at $5 at all games

- The venue will install a total of 10 water fountains, providing chilled, continuous water, across all three  levels of Etihad Stadium, enabling water to be accessed free of charge at any time throughout a game.