The Bombers are proud to announce a new partnership with iconic Australian brand Tradie, which will support the Bombers in 2022.
Tradie is set to be the club’s official underwear, deodorant and bodywash partner, and will feature on the players' training and playing shorts this season.
Tradie Founder and CEO Ben Goodfellow established the brand in 2010 with the desire of adding personality, humour and functionality to the underwear market.
Since then, Tradie has expanded from an underwear brand to now produce workwear, boots, babywear, tools, drinks and beauty.
Essendon CEO Xavier Campbell said the club was excited to partner with the lovable Australian brand.
“We are thrilled to align with a home-grown Australian brand in Tradie and work together throughout the 2022 season,” Campbell said.
“Tradie are coming on board with the club on the eve of what promises to be a very exciting season for the red and black, and of course, coincides with our 150th anniversary year so we’re thrilled to have the support of Ben and the wider team at Tradie.”
Goodfellow said he was proud to partner with Essendon, especially as a lifelong Bombers supporter.
“As a lifelong supporter of the Bombers I’m pumped to have the Tradie brand on the shorts for the 2022 season,” Goodfellow said.
“To be associated to this great club in its 150th year is a privilege and we look forward to having some fun with the Tradie brand and the Bombers players.
“We’ll ensure the boys are comfy as in their Tradie undies and they’re smelling fresh with our Tradie deodorant. Go Dons!”
