Essendon Football Club today announced an exciting new partnership with True Value Solar as the club’s joint major partner.

 

Club CEO Ian Robson said the new alignment offered significant brand benefits for both the Essendon Football Club and True Value Solar in a partnership that will commence with immediate effect and span over three years.

 

“True Value Solar is one of the largest solar power retailers in Australia and we are delighted to partner with an emerging Australian brand that is committed to providing the best customer service experience in renewable energy,” Mr Robson said.

 

“Both brands value and consistently strive for innovation and are committed to delivering high performance products. Through this partnership we can further build our reputations as leaders in our respective markets.

 

“Essendon has previously shown a strong commitment to promoting green initiatives for businesses and homes through water and energy reduction projects at Windy Hill. We are delighted to partner with an environmentally conscious organisation such as True Value Solar who shares our aspiration to respond to the challenges of our ever challenging and changing climate.”

 

Watch the announcement press conference and behind-the-scenes footage here.


True Value Solar CEO Suren Chandrajit said he was pleased to be able to align with one of the most successful clubs in the AFL.

 

“Both True Value Solar and Essendon Football Club have new, energetic teams with bold aspirations in the coming years,” Mr Chandrajit said. 

 

“True Value Solar is all about solar for all Australians, and, we are committed to living and breathing EFC’s values.  Therefore, the AFL as the quintessential Australian sport and the strong values of EFC were the logical choice for us.  I am confident that over the next three seasons both True Value Solar and EFC are poised for a “bright” future.”

 

The new joint major partnership will see the True Value Solar logo displayed on front of the club’s guernsey during away games and the back of the club’s guernsey during home games. Essendon’s current partner Samsung, will be displayed on the alternate side of the guernsey.


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