Essendon has officially launched its 150^th year as a football club in what promises to be a just celebration of its rich history.

A livestream hosted by Fox Footy’s Sarah Jones – granddaughter of club legend Jack – joined by President Paul Brasher, CEO Xavier Campbell and premiership coach Kevin Sheedy, helped usher in the exciting year of embracing the club’s past, present and future.

The launch revealed a new commemorative 150-year logo which will be used on the 2022 Under Armour home, away and clash guernseys, along with merchandise and membership apparel.

The logo celebrates the essence of the club’s previous designs and is a unique identity for the Bombers’ 2022 season and 150^th year milestone.

The panel also revealed two exciting content pieces for the club’s year of celebration, announcing the landmark eight-part documentary series The Bombers: Stories of a Great Club and new commemorative book The Red & Black Collection.

In what promises to provide viewers with incredible insight, the documentary series delves into the entire football club, its people and their astonishing stories, both on and off the field across 150 years. It will reflect on some of the greatest highs and devastating tragedies across the Bombers’ rich history.

The Red & Black Collection captures the proud journey of the Essendon Football Club both on and off the field, showcasing the iconic moments of the past 150 years that has made the club what it is today.

President Paul Brasher said the 150-year milestone was something players, members and fans should all be immensely proud of.

“This year is unique in sporting clubs. 150 years, that’s (a longer existence) than Manchester United and the New York Yankees,” Brasher said.

“What we’re going to be celebrating in our 150^th year is we’re going to be celebrating the 1200 players who have played in the red and black.

“We also want to celebrate the millions of supporters whose lives have revolved around the Essendon Football Club.”

CEO Xavier Campbell said the club had put in a lot of time to give the year proper recognition.

“We’ve invested heavily in this. It’s important we bring it to life,” Campbell said.

“(We want to do this) for the past players, current players, for members and supporters.”

Stay tuned to Essendon’s social channels and website for more information regarding the 150-year logo, documentary, and book.